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PDCA Management

Moving from expectation-based to verification-based marketing

As marketing convergence progresses and the business environment undergoes major changes, whether or not marketing is successful depends on how quickly and systematically companies can run through the plan-do-check-act (PDCA) cycle. Dentsu supports management decision-making, deploying a PDCA management system that leads to the next action. We help update the marketing process itself through the ongoing implementation of hypotheses and predictions.

Main Services

  • Setting key performance and goal indicators (KPIs/KGIs): Indicators are developed to measure business and marketing objectives
  • Modeling: To assess the impact on value creation of measures, ranging from marketing to KPIs/KGIs
  • Simulation: Models are used to forecast return on investment (ROI)
  • Tracking: To verify the results of marketing and uncover problems
  • Next action: Plans for improvement and innovation are developed and implemented



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