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Marketing System Design

Designing mechanisms that combine marketing and information technology (IT) to generate sales.

Dentsu provides specialized solutions, using business intelligence (BI) to design mechanisms that generate sales. We blend marketing with IT and build ecosystems to manage the entire marketing process, from gaining customers to purchases and repeat purchases. Our holistic support covers such activities as mass marketing to promotions, digital marketing, electronic commerce (EC), bricks-and-mortar store sales and customer relationship management (CRM).

Main Services

  • Uncovering problems, optimizing responses through big data analysis (including behavioral data analysis, social data analysis, and integrated attribution analysis)
  • Path-to-purchase planning (including online to offline [O2O] and omnichannel retail models)
  • Introduction of databases and infrastructure (including data management platforms [DMPs] and marketing dashboards)
  • Development of sales support solutions and platforms

Dentsu helps create a mechanism for ongoing sales by engaging in the overall design of marketing systems that maximize the lifetime value of each client.

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