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Dentsu has significant strengths in efficient media planning and buying, backed by a wealth of experience and an array of unique methodologies and proprietary tools. The Group has also developed structures for the utilization of a rich portfolio of high-quality content assets. This includes television show production, investment in movie production partnerships, and the acquisition of broadcasting rights for major sports events.

Underpinned by its expertise in media planning and campaign execution, as well as original media planning that leverages a portfolio of excellent content assets, Dentsu provides a range of solutions to support client brands.

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