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Digital PR

Building relationships between consumers and companies in the evolving digital media

Given the diversification of digital media and the rapid spread of social media, it is important to build new relationships between consumers and companies through the implementation of strategic PR in both mass media and digital formats.
The Dentsu Group provides one-stop digital PR support and consulting that analyzes distribution channels; how consumers receive information disseminated by companies and organizations on the Internet, as well as via social media and other digital media; and how to effectively deliver information.

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