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"MOVE! into the wild life"

April 2019

Brand new content simultaneously focusing on educational and entertainment

At the "MOVE! into the wild life" exhibit it is possible to dress as real living creatures, and furthermore to act out the behaviors of such common creatures as the Pill Bug hard at work as well as rarer species like the basilisk lizard running over water. In doing so, visitors are able to experience the unique biodiversity of living creatures while engaging in large-scale pretend play. Without the use of computer games or VR the entire body is involved, allowing one to experience the extraordinary sensation of "becoming" the creature themselves. This exhibit marks a bold new effort that ushers in a new age of experiential content, leaving a vivid impression that cannot be obtained in other events.

MOVE! into the wild life

"MOVE! into the wild life" was the outcome of a collaborative project based on the hugely popular encyclopedia series "MOVE" (publisher: Kodansha), which has sold over 3 million copies to date. The exhibit is based on the MOVE series intent to invite one to the world of learning by offering "surprise and inspiration" and incorporates these important themes by simultaneously focusing on educational and entertainment content that promotes biodiversity, thereby allowing visitors to discover that humans can sustain a harmonious relationship with other living creatures by experiencing life from their perspective.

The Tokyo exhibition was held from November 29, 2017 to April 8, 2018, and as a content production attracting over 200 thousand visitors the exhibition was a resounding success.
"MOVE! into the wild life" was designed and executed as killer content. Given the level of its success the Dentsu Group plans to expand the exhibition widely both in Japan and abroad.

As the first step, we held the exhibition in Taiwan from December 28, 2018 to April 7, 2019.

MOVE! into the wild life

MOVE! into the wild life

MOVE! into the wild life

MOVE! into the wild life

MOVE! into the wild life

The exhibition is also scheduled to be held in China in 2019.
In the future, in cooperation with Group companies in Japan and overseas, and utilizing format sales and sponsorship rights, we intend to provide services that contribute to the creation and maximization of experiential marketing opportunities for companies, educational institutions, and entertainment facilities in countries around the world.

Related Links

Related News Article

May 7, 2018
Dentsu Acquires the Global Sponsorship and Format Sales Rights to the Exhibition "MOVE! into the wild life"




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