Information for Investors
An Overview of Our Progress and Achievements in Corporate Social Responsibility

Respect for Laws and Regulations and Various Rights in Business Activities

In order to maintain fair business practices in communications activities, compliance with various laws and regulations is expected and Dentsu aims for a corporate stance that takes initiative and implements best practices for the industry in order to maintain its stakeholders' and society's trust.
The Dentsu Group established the Group Tax Mission Statement and Strategy to maintain consistency with Dentsu Group business strategies, business activities, corporate values and social responsibilities, as well as to maintain and improve Group value by taking appropriate tax positions while paying taxes at the appropriate time, in the appropriate place and at the appropriate amount.


To pay the right amount of tax at the right time in the right place whilst being consistent with our business strategy, operations, corporate values and social responsibilities, and retaining and adding value for the Group by optimizing our tax position.


The three pillars of our tax strategy are tax compliance, tax risk management and ensuring that we optimize the group’s tax position.


  • We will comply with all of our statutory tax obligations, in respect of all tax filings and tax payments, in a timely manner.
  • We will act at all times in accordance with all applicable local tax laws and relevant international tax standards.
  • Our tax disclosures will be reported accurately and appropriately.
  • We will build honest and open working relationships with tax authorities.


  • We will manage the tax risks associated with the rapidly changing global tax environment.
  • We will manage the global reputation of the group from a tax perspective, communicating with stakeholders, as necessary, to ensure that they understand the group’s position.
  • We will ensure that all our people who manage the group’s tax processes have the requisite skills and develop professionally.


  • We will efficiently manage the tax cost, including the Effective Tax Rate and cash taxes, as well as tax processes of our group.
  • Our commercial business strategy of providing a comprehensive global network that supports clients’ businesses around the globe is the priority but we need to ensure that our operations are effected in as tax efficient a manner as possible.
  • We will work together with our commercial teams, clients and other stakeholders to ensure that our operating models are tax efficient and compliant.

In addition, efforts are taken to ensure compliance with various laws such as the Act against Unjustifiable Premiums and Misleading Representations for the appropriate offering of premiums and advertising, Act on the Protection of Personal Information for the adequate protection of personal information of consumers who participate in campaigns and questionnaires, the Act against Delay in Payment of Subcontract Proceeds, Etc. to Subcontractors to conduct fair and appropriate dealings with subcontractors, and the Financial Instruments and Exchange Act to conduct appropriate stock trading.
As part of such efforts, for intellectual property rights in the realm of creative expression for advertising works, such as trademarks, design rights, copyrights, and publicity rights, Dentsu works to (1) improve the knowledge and awareness of employees through continuous educational and training programs, (2) disseminate information through easy-to-understand legal handbooks and manuals and the Company intranet, and (3) establish a designated department for consulting on legal and creative affairs. Going forward, Dentsu will continue to protect intellectual property rights and develop an environment for legal compliance.

Handbooks for Laws and Regulations

What's a Trademark?

What's a Copyright?

What are Publicity Rights?



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