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Human Rights Slogans and Posters

Since 1988, the Dentsu Group has been holding an annual competition for human rights slogans for Group employees and their families. The term "slogan" is used, but the entries are usually freestyle short messages such as advertising copy rather than mottoes. It is an in-house initiative that is unique to Dentsu. In fiscal 2020, there were a total of 7,329 entries (6,243 entries in the employee category and 1,086 entries in the family category).

Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.


Dentsu Human Rights Posters Produced in 2020 (The 33rd Edition)

It takes time to change society,
but not to change yourself.

Theme: Eliminating discrimination against Buraku-class citizen.

Husband: Having a child changed my wife completely.
Wife: Having a child didn’t change my husband at all.

Theme: Realizing gender equality

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