Dentsu considers environmental issues a key CSR issue. The environmental management system Dentsu Eco Program sets out an environmental policy and environmental targets to advance company-wide efforts for environmental protection. These efforts have been recognized and Dentsu was certified as an Eco-First Company by the Ministry of the Environment. Dentsu will continue to advance environmental protection activities not only through internal activities, but also through efforts in cooperation with our stakeholders and the implementation of environmental communications, in order to contribute to the realization of a sustainable society.
Structures for Environmental Activities
The Dentsu Group Efforts
At Dentsu, environmental managers advance Group-wide efforts for the environment. CSR promotion committee members advance environmental activities at respective Dentsu divisions. At each Group company, board members in charge of the Eco Program, environmental managers, supervisors, and promotion committee members are appointed to advance environmental activities. In 2005, we adopted the Dentsu Group Eco Program and acquired ISO 14001 certification. Integrated Group certification that included subsidiaries in Japan acquired certification in 2006. As of January 2024, Dentsu and domestic 17 Group companies hold this certification.
Eco-First Commitment (Revised)
In October 2022, Dentsu declared to the minister of the environment its Eco-First Commitment (Revised), which aims to help realize a sustainable society on a global scale by prioritizing its focus on the following areas.
- The promotion of environmental conservation through the raising of awareness and relevant communication.
- The move to achieve a decarbonized society by pursuing the reduction of adverse environmental impacts.
- The dissemination of information and expansion of awareness, while working to resolve environmental conservation-related issues.
The Dentsu Group aims to base on the Dentsu Group Code of Conduct, reduce the environmental burden generated through its business operations in order to contribute to the realization of a sustainable society.
- In order to realize a sustainable society, correctly assess the environmental impact of its business activities and work to reduce its burden on the environment.
- Work to develop and propose environmentally conscious business activities and contribute to the improvement of environmental issues.
- Ensure thorough implementation of environmental compliance and engage in ongoing improvements to boost environmental performance through more precisely defined environmental objectives and outcomes.
- Promotion of activities to business partners, consumers and employees to raise recognition of environmental issues
- Promotion of activities to prevent global warming and conserve ecosystems
- Maintaining waste reduction and recycling at a high rate
Raising Environmental Awareness
The Dentsu Group each year confers an SDGs Award to encourage Group-wide sustainability initiatives. Employees are urged to share relevant knowledge and bolster sustainability-related activities, with those considered outstanding being commended.
Helping Employees Acquire Various Certifications
Dentsu actively encourages its employees to take the Certification Test for Environmental Specialists (Eco Test), sponsored by the Tokyo Chamber of Commerce and Industry, and has done so since the test was the first offered in 2006. The goal is to nurture, with a broad range of environmental knowledge, In 2021, Dentsu recommended that employees take the Environmental Kaorista Test, an online public certification exam, study for which involves an environment-related syllabus. Since 2022, the Company also has been recommending that staff study for another public certification exam, the CSR Test & the Diversity attendant Test, in preparation for which they learn about corporate social responsibility.
SDGs Slogan Solicitation
Each year, dentsu Japan solicits SDG-related slogans from employees and their families at each Group company. Ideas considered outstanding are selected and awarded prizes.
In fiscal 2023, a total of 3,870 entries were received (3,220 from employees and 650 from family members).
CO2 Emissions Reduction
In 2021, dentsu Japan produced the in-house New Business Travel Handbook, to encourage each employee to carefully consider what might be, and then select, the most appropriate form of business travel from a carbon-neutral perspective.
In response to demand for new ways of engaging in work, Dentsu continues to seek greater employee awareness by offering plans and creating checklists to help staff select the most appropriate means of transportation.
Further, in a bid to boost awareness even further, each division of Dentsu reports and shares information about copy paper use on a monthly basis.
At Dentsu, we refer to trash collection points on each floor of company buildings as Eco-counters. There we post rules for trash separation and charts to guide staff in the sorting of items for recycling.
The rules for disposing of in-house trash include detailed color-coding to indicate how it should be separated into recyclable, non-recyclable, and hazardous materials (including batteries and cutter blades).