The Dentsu Japan Network (DJN) aspires to enrich its advertising and business communications activities from a human rights perspective. It regularly conducts DJN-wide employee training programs designed to provide employees with a sound understanding of human rights that they can then apply to their work.
We also consider that the thorough prevention of harassment and protection of employees' human rights are important themes to address to ensure employees can fully exercise their capabilities.

Human Rights Awareness Activities through Training Programs, etc.

Recognizing respect for human rights as the Group’s cornerstone, the Dentsu Group compiled the globally shared Dentsu Group Human Rights Policy, globally shared and designed to promote its part as an honest and sustainable business.

Read the full text of the ”Dentsu Group Human Rights Policy”

The Dentsu Japan Network (DJN)—an in-house company of Dentsu Group Inc., comprising its Group companies in Japan—systematically conducts human rights awareness training. At Group companies, hierarchy-based training is arranged for new employees, mid-career hires, and new managers; position-based training is provided at sales and creative departments; while at intervals, all employees are given human rights-related training. In addition, we hold a biannual DJN Human Rights Education Conference for Group human rights education managers integrators.

There are also various opportunities other than training programs to raise awareness of human rights. Original textbooks with information of human rights and an explanation on their relationship to advertising expression are distributed to employees when then join the Company.

To raise day-to-day employee awareness regarding human rights, the DJN issues an internal email newsletter twice a month introducing current topics related to human rights.

In addition, it has set up an internal consultation service to monitor the language used in advertisements as it relates to human rights. This is to ensure that its global message is consistently appropriate.

Further, it helps facilitate human rights-related seminars held by the Japan Advertising Agencies Association, and strives to increase human rights awareness throughout the advertising industry.

Human Rights Slogans and Posters

Since 1988, the Group has held an annual, in-house competition, for Group employees and their families, calling for human rights slogans. The entries submitted are usually freestyle short messages, more like advertising copy than mottos. There was a total of 5,698 entries (4,752 entries in the employee category and 946 in the family category) in the fiscal 2021 (January 1–December 31, 2021) competition.

Our art directors create human rights posters, based on the best human rights slogans submitted by Dentsu Group employees.
Although the competition started as an in-house initiative, now local government bodies and corporations make requests to use the slogans and the posters are used for human rights events across Japan.

Dentsu Human Rights Posters Produced in 2020 (The 33rd Edition)
It takes time to change society,
but not to change yourself.

It takes time to change society,
but not to change yourself.

Theme: Eliminating discrimination against Buraku-class citizen.

Husband: Having a child changed my wife completely.Wife: Having a child didn’t change my husband at all.

Husband: Having a child changed my wife completely.
Wife: Having a child didn’t change my husband at all.

Theme: Realizing gender equality

Dentsu Human Rights Posters Produced in 2019 (The 32nd Program)
“Is his lineage no problem?”“Are you no problem asking such a question?”

“Is his lineage no problem?”
“Are you no problem asking such a question?”

Theme: Eliminating discrimination against Buraku-class citizens.

The more you understand new cultures,the wider your world would become.

The more you understand new cultures,
the wider your world would become.

Theme: For building multicultural society.

Dentsu Human Rights Posters Produced in 2018 (The 31st Program)
It is up to us to prevent discrimination that is being shared through Telephone Games.

It is up to us to prevent discrimination that is being shared through Telephone Games.

Theme: Eliminating discrimination against Buraku-class citizens.

Please do not hate to love someone.

Please do not hate to love someone.

Theme: Respecting the human rights of sexual minorities.

Dentsu Human Rights Posters Produced in 2017 (The 30th Program)
Whether I become a friend with her depends just on me

Whether I become a friend with her depends just on me

Theme: Eliminating Buraku discrimination

The most remarkable growth that the childcare leave brought to my husband is about his way of thinking.

The most remarkable growth that the childcare leave brought to my husband is about his way of thinking.

Theme: Towards the establishment of a gender equal society

There are many restaurants where I can't make a reservation with using a wheelchair.

There are many restaurants where I can't make a reservation with using a wheelchair.

Theme: Eliminating discrimination against people with disabilities

Dentsu Human Rights Posters Produced in 2016 (The 29th Program)
Some mothers know their kids will be bullied even before they’re born.

Some mothers know their kids will be bullied even before they’re born.

Theme: Eliminating discrimination against Buraku communities

Why am I taking childcare leave? It’s what responsible fathers do, that’s why.

Why am I taking childcare leave? It’s what responsible fathers do, that’s why.

Theme: Towards the establishment of a gender equal society


Japan is the country of harmony, yet some people are still considered outsiders

Japan is the country of harmony, yet some people are still considered outsiders

Theme: Eliminating discrimination against people of foreign descent

Dentsu Human Rights Posters Produced in 2015 (The 28th Program)
That’s not concern, Dad. It’s discrimination.

That’s not concern, Dad. It’s discrimination.

Theme: Eliminating discrimination against Buraku communities

Being nosy might just save a child.

Being nosy might just save a child.

Theme: Protecting children’s rights

I get that you couldn’t love someone of the same sex.I can’t love someone of the opposite sex.But it’s still the same thing: Love.

I get that you couldn’t love someone of the same sex.
I can’t love someone of the opposite sex. But it’s still the same thing: Love.

Theme: Protecting LGBTQ rights

Dentsu Human Rights Posters Produced in 2014 (The 27th Program)
It's not that we don’t exist.It’s just that we can’t tell you who we are.

It's not that we don’t exist.
It’s just that we can’t tell you who we are.

Theme: Eliminating discrimination against Buraku communities

Correct your prevailing perceptions about the "use of women"

Correct your prevailing perceptions about the "use of women"

Theme: Towards the establishment of a gender equal society

Childhood is more than preparation for adulthood. It’s real. It counts.

Childhood is more than preparation for adulthood. It’s real. It counts.

Theme: Protecting children’s rights

Human Rights Art Project

The Human Rights Art Project has transformed the Dentsu Group’s previous human rights poster production activities into a more open activity involving a broader sphere of society. Students at art universities collaborate in the production of posters by providing designs to accompany the human rights slogans.

Since fiscal 2007, we have been collaborating with other enterprises to produce posters using the best of the suggested slogans. Currently, we are working on posters with Joshibi University of Art and Design, Musashino Art University, and Kyoto University of the Arts.

Students work with Dentsu creative staff from the initial idea stage to produce the posters. In fiscal 2020, 41 students participated and, to date, some 1,100 students have taken part in the project. Due to the impact of COVID-19, we have also begun incorporating coursework held remotely.

The poster initiative enables Dentsu to contribute to human rights awareness using communications skills it has honed through advertising work.

Human Rights Art Project Posters produced in fiscal 2020

Anti-harassment Activities

To supplement its Compliance Line—an internal system for the reporting of internal violations—Dentsu integrated a number of harassment consultation functions under its Harassment Counseling Section in fiscal 2012.

To establish and maintain a comfortable working environment and ensure respect for the human rights of its employees, Dentsu’s Harassment Consultation Section maintains contact points at Dentsu and its branch offices, as well as at select external locations.

The consultation services handle issues ranging from harassment to internal human relations, breaches of etiquette, and troublesome behavior. Further, Dentsu works closely with the harassment consultation offices at all Dentsu Group companies, as it strives to prevent harassment throughout the Group.

Meanwhile, Dentsu provides personalized training programs based on surveys regarding harassment awareness, while conducting employee education activities aimed at preventing power harassment and sexual harassment. In addition to its handbook, Basic Knowledge Regarding Hidden Harassment, the Company provides instruction tailored to suit all target groups, and issues alerts via internal bulletin boards and human resources management directors at each of its offices.