This award recognizes an individual creator from a JAAA member company who, over the course of one year, has produced multiple creative works that led the implementation of initiatives demonstrating creativity in solving client and societal challenges, while enhancing the value and expanding the functions of advertising agencies.
Established in 1989, this marks the 37th edition of the award.
Creators from dentsu group have been selected 33 times out of the 37 occasions to date.
Past Winners
| 2025 | Naoki Tanaka | DENTSU INC. |
|---|---|---|
| 2024 | Mitsuaki Miyanaga | Hakuhodo Inc. |
| 2023 | Takuma Takasaki | dentsu Japan |
| 2022 | Masatoshi Kurita | DENTSU INC. |
| 2020 | Ryohei Manabe | DENTSU INC. |
| 2019 | Kazunori Kawagoshi | DENTSU INC. |
| Yusuke Kanda | Hakuhodo Inc. | |
| 2018 | Toshihiko Tanabe | DENTSU INC. |
| 2017 | Yusuke Sato | DENTSU INC. |
| 2016 | Kaoru Sugano | DENTSU INC. |
| 2015 | Makoto Shinohara | DENTSU INC. |
| 2014 | Kaoru Sugano | DENTSU INC. |
| 2013 | Takuma Takasaki | DENTSU INC. |
| 2012 | Koichi Ito | DENTSU INC. |
| 2011 | Atsushi Oogi | DENTSU INC. |
| 2010 | Takuma Takasaki | DENTSU INC. |
| 2009 | Kota Tohata | DENTSU INC. |
| 2008 | Yoshimitsu Sawamoto | DENTSU INC. |
| 2007 | Yoshihiro Sato | DENTSU INC. |
| 2006 | Yoshimitsu Sawamoto | DENTSU INC. |
| 2005 | Yuya Furukawa | DENTSU INC. |
| 2004 | Kazufumi Nagai | Hakuhodo Inc. |
| 2003 | Kazunori Saito | DENTSU INC. |
| 2002 | Takaaki Yamazaki | DENTSU INC. |
| 2001 | Shinichi Fukusato | DENTSU INC./One Sky Inc. |
| 2000 | Yoshimitsu Sawamoto | DENTSU INC. |
| 1999 | Nobuhiro Nakaji | DENTSU INC. |
| 1998 | Hiroshi Sasaki | DENTSU INC. |
| 1997 | Taku Tada | DENTSU INC. |
| 1996 | Yasumichi Oka | DENTSU INC. |
| 1995 | Teruhiko Ando | Hakuhodo Inc. |
| 1994 | Kunihiko Tainaka | DENTSU INC. |
| 1993 | Hiroshi Sasaki | DENTSU INC. |
| 1992 | Yukio Oshima | DENTSU INC. |
| 1991 | Tatsuya Ishii | DENTSU INC. |
| 1990 | Masahiko Sato | DENTSU INC. |
| 1989 | Takehiko Miura | DENTSU INC. |
