Efforts to Help Realize the SDGs
To assist in the realization of a sustainable society, Dentsu has set up priority areas, including respect for human rights and the reduction of adverse environmental impact. The Group has also developed initiatives that introduce renewable energy and promote diversity and decent work.
Since we view the SDGs as affecting the entire Group, we promote activities that support NGOs. Our undertakings focus, for example, on eradicating malaria and tuberculosis through the Common Ground campaign, conducted in collaboration with the world’s five largest advertising groups.
At the same time, Dentsu Team SDGs—a business-oriented project team that addresses SDGs across the Dentsu Group—provides consulting on methods for communicating these goals. With it’s work based on the Dentsu strengths embodied in the concepts of co-creation and connectivity, the team is involved in business co-creation projects.
Dentsu Team SDGs
Supporting SDGs Promotion
Global Compact Network Japan
Participation in Worldwide Initiatives
Eco-First Company Initiatives
Leader in Environmental Communications
SDGs Initiative by Leading Global Advertising Groups
SDGs Slogan Solicitation
SDGs-related Activities; Sharing, Collecting Knowledge
The Valuable 500
International Initiative for People with Disabilities
Dentsu Diversity Lab
Tackling Diversity and Inclusion Issues
Dentsu Ecosystem Laboratory
Work with wildlife and habitat researchers gleans solutions
Eco-wa-ring Kawasaki Project
—Eco-friendly Recycling Project—
Municipalities, companies, farms, residents collaborate on food waste recycling, food cycle program
Dentsu–China Human Resources Collaboration Project
Creating the Future through Advertising
Advertising Elementary School
Tohoku Reconstruction Support
Linking Lessons Learned in Past Disasters to Future Activities
Supporting UNESCO’s World Terakoya Movement Kakisonji-hagaki Project
Accepting Public Sector Trainees
Social Communication Strategy School Opens
Keys to Communicating: an NPO Support Program
Skills Improvement Project
“Global Food Day” Monthly Awareness Support
“Social contribution of Eating” from Japan
Vaccines for Used Clothing
Employees Take Part in Community Activities
Employee Participation: Picture Book Drive
Handmade Teaching Tool Project
Employee Community Activities
LFC Compost Activities
Employee participation aids community activities
Chance Flower—Bouquets of Fresh Flowers
To cheer those working remotely for long stretches
The Group’s Medium-term Management Plan, announced in February 2021, established four pillars: Transformation & Growth, Operations and Margins, Capital Allocation & Shareholder Returns, and Social Impact & ESG. Based on these pillars, the Group’s goals are to achieve:
- An absolute reduction in CO2 of 46% and the 100% use of renewable energy (in markets where available) by 2030.
- An improvement in employee engagement scores.
- Promote a diverse and inclusive workforce.
These targets are to be achieved following an action plan requiring:
- Setting up a Sustainable Business Board that integrates business growth strategies in the top level of management by means of social contributions and initiatives that have social impact
- Helping minimize the impact of climate change
- Supporting the growth of Group human resources by fostering a corporate culture of diversity and inclusion, and providing work opportunities
- Setting up an optimal governance system for long-term business growth
Related Links Sustainability & ESG: Dentsu Group and society
Respect for Human Rights
Ensuring a Safe and
Civilized Working Environment
Fair Business Practices
Dentsu Group Integrated Report 2021
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