KNOWLEDGE & DATA
Advertising Expenditures
Advertising Expenditures in Japan
Dentsu's annual report on advertising expenditures in Japan is an estimate of advertising spending in Japan during the calendar year (January to December), representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the Internet and promotional media categories.
Global Ad Spend Forecasts
Global Ad Spend Forecasts, based on the data received from 59 markets across the Americas, Asia Pacific and EMEA.
The semi-annual report is compiled by Dentsu Aegis Network.
Reports
2020 Olympics for All: Paralympics Survey (237KB)
Original survey on the Paralympics conducted by the Dentsu 2020 Center in March 2018.
The Business of Content Marketing in Asia Pacific 2017 (783KB)
Dentsu and WSJ. Custom Studios jointly published a whitepaper on Content Marketing in APAC. The report is based on specialist comments and analyzed data focusing on new marketing trends and consumer journeys.
Books and Publications
Information Media Trends in Japan 2019
Dentsu Media Innovation Lab
- Download(2.28 MB)
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Information Media Trends in Japan 2018
Dentsu Media Innovation Lab
- Download(3.68 MB)
Google Play, Google Play logo are trademarks of Google Inc.
See all the Books and Publications
