Advertising Expenditures in Japan
Dentsu's annual report on advertising expenditures in Japan is an estimate of advertising spending in Japan during the calendar year (January to December), representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the Internet and promotional media categories.
Books and Other Publications
Dentsu puts out a variety of publications. Please click here to view publications related to Dentsu and the advertising industry.