We aim to be a partner in creating growth
and vibrancy for both our clients and society.
Anchored in deep insights into people, we uncover the fundamental issues behind increasingly complex and sophisticated challenges, delivering “Integrated Growth Solutions.”
By supporting sustainable growth across a wide spectrum that extends beyond advertising and marketing, we contribute to creating a vibrant society.
Creating growth and vibrancy for our clients and society through three business domains
Contributing to business growth by integrating processes and creating breakthroughs
Transformation
Contributing to corporate growth by holistically promoting business and corporate transformation
&
Entertainment
Supporting to solve customer and societal challenges through collaborative innovation with IP holders
Our Business Domains
Marketing
We offer “Marketing for Growth,” a model that creates the future based on a deep understanding of people.
By structuring the market, identifying targets, and uncovering insights, we develop and implement new values and experiences for our clients’ brands. We then measure outcomes and use those learnings to drive improvements. We partner with our clients throughout the entire marketing process, integrating a wide variety of data, technology, and AI.
Unleashing our creativity, we achieve major breakthroughs, maximizing the effectiveness of our clients’ marketing investments and contributing to their future business growth.
Solutions
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Marketing For Growth
Our two elements—"Data Infrastructure”, which seamlessly connects various types of data, and “Marketing Consulting”, where specialized consultants transform that data to new insights, business opportunities, and coherent execution strategies—serve as the arteries and veins of our business. By linking these two elements together, this model invigorates all marketing activities.
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Marketing For Growth B2B
In response to B2B marketing trends, this model utilizes intent data and AI to achieve a higher return on marketing investment (marketing ROI) for our clients’ business development both in Japan and globally.
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People Model
This AI model virtually recreates high-resolution personas of 100 million people. It can define large-scale, multi-layered persona groups, enabling surveys and market simulations to be conducted without time constraints and addressing previously unseen questions that lack training data.
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People Simulator
A new simulation model that enables effective marketing aimed at achieving KGIs. It creates a virtual space (market) that precisely replicates the consumption behavior of individual consumers and tests multiple marketing scenarios from multiple angles in advance. This contributes to more sophisticated planning and maximizing marketing return on investment (mROI).
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People IMC Prototyping
This solution creates a virtual space (market) that precisely replicates the consumption behavior of individual consumers and tests multiple marketing scenarios from multiple angles in advance. This contributes to more sophisticated planning and maximizing marketing return on investment (mROI).
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Data Clean Room (TOBIRAS)
Our system platform, which centralizes analysis and operations across multiple data clean room environments, enables us to provide accurate and flexible analysis results quickly and reliably, supporting rapid PDCA cycles and decision-making among our clients.
Related companies and projects
Business Transformation
We provide “growth-oriented consulting” that supports companies achieve their essential growth through business development and corporate transformation.
We have developed a “Holistic Transformation Model” to help our clients achieve transformation and sustainable growth.
Connecting internal areas and departments that tend to be siloed, and linking transformations on the business side and the corporate infrastructure side, we enable integrated transformation across the entire organization.
Solutions
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“Holistic Transformation Model” for achieving client transformation and sustainable growth
The “Holistic Transformation Model” has been developed to approach business and corporate transformation challenges holistically and achieve sustainable growth for companies. If the value a company creates remains unchanged, internal transformation will not occur. If internal systems remain unchanged, new businesses will not be born. This model connects internal areas and departments that tend to become siloed, linking the business side with the corporate infrastructure side, and supports the promotion of integrated transformation.
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HR For Growth
This CHRO support program steadily connects human capital management to business growth. It identifies the various challenges CHROs face, clarifies and structures the relationships among them, and designs a pathway leading to business growth.
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Culture For Growth
This program utilizes unique tools and frameworks to support the “transformation of corporate culture”, which is crucial to our clients’ businesses growth. Through discussions and interviews with clients, we formulate policies and action plans and support them through implementation.
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Sales Transformation For Growth
This program supports the transformation of sales departments. In addition to enhancing data and technology infrastructure, it provides integrated support for reforming organizational culture and human resources, and enhancing the value of sales departments through deeper customer understanding.
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Branding For Growth
This program supports business transformation for executives, corporate planning departments, business development managers, and business production managers. It defines the brand identity that business transformation aims to achieve and designs the business structure needed to realize it. It leads to sustained business growth through an approach that makes awareness and behavior as “habits” among internal and external stakeholders.
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R&D For Growth
This practical R&D program connects a company’s technological value to business creation. By collaborating and coordinating with a company’s R&D, business, and management departments, the program rediscovers and redefines the unique technological value possessed by the company as core competence and transforms it into an innovative business concept.
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“IR For Growth” strategic IR support program
By integrating financial and non-financial values and building a consistent growth story, this program contributes to the realization of strategic IR.
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“Biz CRM For Growth” supports business and organizational transformation with a CRM-driven approach
By providing comprehensive support centered on CRM, from current situation analysis to business strategy planning, marketing execution, and continuous improvement, this service contributes to improving corporate profitability.
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“Product Management For Growth” supports companies’ digital business growth
This service provides end-to-end support for digital products, such as applications and web services that connect companies with customers, from conception and planning through development and growth support. Through the use of AI-driven ideation and prototyping, as well as creative UX design, it enables companies to efficiently develop high-quality products.
Related companies and projects
Sports & Entertainment
We support our clients in addressing their challenges by creating excitement and delivering social value through intellectual property (IP).
Sports and entertainment have the power to captivate and inspire. To harness that excitement and maximize its value, we drive IP growth and develop IP solutions that address client challenges. In addition, we work closely with dentsu Group companies worldwide to create social value through IP.
Solutions
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Sports Strategy Map
This strategic framework supports the business growth of companies leveraging sports for marketing, as well as sports organizations. It enables diverse stakeholders in the sports industry to align on a common understanding and perspective when discussing strategies and tactics and making decisions.
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SPORTS CLUSTER MARKETING
This service provides cluster analysis of sports fans based on unique data. By digging deeper into the characteristics and insights of sports fans from two perspectives, namely the competitive axis and awareness axis, the data can be used for corporate sports sponsorship and utilization, as well as for the formulation of strategies and effectiveness verification for fan engagement activities by sports organizations.
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Sponsorship.BI
By fusing survey data such as brand awareness with actual purchase data, this platform can measure the full funnel effectiveness of sponsorships. In Australia, it uses survey data and purchase data from approximately 100,000 people to link fans with purchases. This platform is currently being expanded to other regions.
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Sports Planner
This dashboard is purpose-built for sports marketing. It enables users to quickly and easily analyze and visualize everything from content performance—such as awareness and interest levels for each sport and tournament—to the demographics and psychographics of sports fans. It supports the data analysis essential for planning sports sponsorships, empowering data-driven strategic marketing activities.
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Content Planner
This tool digitizes content performance and fan demographics with the aim of strengthening content sales capabilities to clients and improving content growth planning and content investment decisions. By integrating content fan data with Dentsu’s proprietary large-scale data, it provides data-backed insights that are especially valuable for content collaborations. It is expanding its target regions globally.
Related companies and projects
Dentsu Music and Entertainment