Dentsu Inc. utilizes creativity and technology to generate ideas for resolving social issues.

Dentsu case studies: https://www.dentsu.co.jp/en/showcase/

  • Project teams supporting stakeholder SDG initiatives

  • Meet the team of experts who provide ideas and solutions to help face the challenges of diversity.

Contributing to local communities and societies

In cooperation with NGOs, NPOs, and other organizations, we promote various community activities, employee social contribution activities, and other measures.

Our community activities include the following.

  • Activities that can be conducted at home during the pandemic, including a Campaign to Deliver Picture Books, which involves affixing translation stickers in picture books, as well as the Furugi de Vaccine, involving the collecting and donating of second-hand clothes
  • Cleanup activities at Hama-rikyu Gardens, in central Tokyo, adjacent to Tokyo Bay
  • A Cosmetics Upcycling Project, to collect unwanted cosmetics at dentsu headquarters (in Tokyo) and at the Company’s Kansai and Chubu regional branches
  • A project using trees, to make educational puzzles made of Japanese lumber.

In addition, Dentsu Inc. and other dentsu Japan companies have endorsed and support the aims of the UNESCO World Terakoya Movement, which has been implemented by the National Federation of UNESCO Associations in Japan since 1989.

There are approximately 121 million children (aged 6–14) in the world who are unable to go to school due to poverty or conflict, and approximately 773 million adults (one in six people aged 15 and older worldwide) who have grown up without the opportunity to receive an education and cannot read or write.

It should be noted that in Cambodia, Afghanistan, Nepal, and Myanmar the National Federation of UNESCO Associations in Japan is currently involved in implementing the Terakoya Movement, which focuses on increasing the number of venues where people can go to become literate.

With a view to expanding the number of learning opportunities, the movement has built 535 Terakoya (temple schools) and childcare centers in 44 countries and one region, thus providing educational opportunities for approximately 1.35 million people.

In addition, we conduct a postcard-writing campaign to collect and redeem unused postcards, stamps, and pre-paid cards to raise money for charity. The funds are used to finance Terakoya Movement activities, with collections each year focused on the period from December to May.

In the area of communications, Dentsu has developed the Tansu Isan Sankyodai (three legacy brothers from the drawers) characters, comprising Kakisonjiro (unused postcards), Harisonjiro (unused stamps) and Tsukaisonjiro (unused prepaid cards) to support the Terakoya Movement campaign. Also participating is dentsu Japan, which collects postcards and other written materials.

In terms of contributions to social development, we are helping to strengthen the communication skills of NPOs working to resolve social and community issues by offering the Communication Tips program. It was jointly developed by Dentsu Inc., which specializes in communications, and the Public Relations Skills Improvement Committee, an NPO created by members of non-profits who help resolve social issues.

At present, the Japan NPO Center, with which we have collaborated since the program was first developed, regularly holds seminars. Lecturers, mainly creative employees of Dentsu, have held Japan-wide online and offline seminars more than 150 times over the past 20 years, and reached more than 5,700 people.

Dentsu continues to engage in the above activities in the hope that good communication will lead to the further expansion of NPO undertakings.

Moreover, Dentsu’s communication-related experience and specialized know-how have been compiled in booklets and videos. This allows anyone to easily understand and use the communication tips, with the videos available on YouTube.

In FY2016, we were awarded the Good Design Best 100 prize (category: Regional and Community Development and Social Contribution Activities).

Sustainability