Showcase
Innovative Projects and Pioneering Solutions
100 YEARS TRAIN
Marking 100 Years of Train Services
TikTionary
The world’s first dictionary compiled from user-posted videos
“Pocari Sweat Neo Gassho(New Chorus)”Spring 2020 Campaign: Dentsu with Otsuka Pharmaceutical
The Project during the COVID-19 Outbreak
Join Our Fold
Cultural tradition informs umbrella issue
Saudi Anime Expo 2019
First Japanese anime content exhibition
FORESTARIUM
Research lab’s experiential design
Cyber Wagashi
OPENMEALS, proponent of super futuristic food experiences, produces Cyber Wagashi formed by the season, created using weather data
TUNA SCOPE
TUNA SCOPE is an AI-based system that judges the quality of natural tuna using cross-sectional images of their tails.
"MOVE! into the wild life"
This is an exhibition simultaneously focusing on educational and entertainment content.
We will introduce the outline of this exhibition and the program for the overseas exhibition held in Taiwan from December 2018.
The Dentsu Group to Participate at SXSW 2019
Dentsu will conduct exhibitions and presentations for a global audience at the Trade Show from March 10–13.
AI Planners MAI & AICO
AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI).
Inclusive Marketing
The idea driving this project is how we can help enhance the marketing activities of our clients by having them recognize the benefits of diversity.
Data empowered real time digital OOH content delivery - Dynamic DOOH
Delivering External Data-Linked Content Using the Media Power of Train Stations.
Signage for Everyone
This project takes into consideration visibility by applying a universal design to content produced for digital signage.
HOSPITAL-TY
The project is about being creative with hospitality, to make hospital visits more tolerable.
The Tech-Noh Project
It is a project that aims to show how Noh can be used against a backdrop of today’s society.
MotionScore
Turning Human Movement into a Musical Score
Speed Chess
Technology tapped to reinvent the game of chess
Smile Explorer
Smile Explorer automatically photographs your baby’s smiles when you go for a stroll and saves the GPS data.
Emotion Analyzer
The tool offers a real-time analysis of brain waves to provide five emotion-based parameters—affinity, interest, concentration, drowsiness and stress. It has potential applications across a wide variety of fields, focusing on consumers’ subconscious and unconscious.
SOCIAL TICKER
This tool analyzes—in real-time—positive, negative and neutral posts and comments on social media sites vis-à-vis a client’s brand. It is useful for speedy management decision-making. As well as providing quantitative data, it is also capable of tracking the content of each individual comment.
A new way of communication that utilizes brainwaves
Dentsu has created a unique product that utilizes brainwaves for a new way of communication. Called "necomimi," which stands for "cat ears," it uses a specially made brainwave sensor that senses the status of the human brain and emotions.
Let us make sure that Mount Fuji remains a World Heritage site forever
Dentsu used its headquarters building to display a message of congratulations on three consecutive days starting June 22, the day that Mount Fuji was named a UNESCO World Heritage site at the 37th session of the World Heritage Committee of UNESCO held from June 16 to 27 in Phnom Penh, Cambodia.
Entertaining the world with Oscar-winning films and original anime characters
"What exactly are Mameshiba? They are not quite bean, nor dog, nor a hybrid of both. They love to appear out of nowhere and offer random bits of trivia, whether you asked for it or not." Mamaeshiba are a set of original characters created by Dentsu.
iButterfly - Utilizing the insight and creativity unlocked by smart devices
Whenever you glance at your smartphone, you see a butterfly fluttering to and fro across the city. You nimbly wave your device-like it was an insect net-to catch the butterfly as it passes by. You can swap the butterflies you collect with your friends, or grow a flower from seed to attract a rare species of butterfly.
Magastore - Japan's No. 1 online magazine store provides linkage with SNS
Dentsu's Magastore boasts the highest sales of any online magazine store in Japan, and can be accessed via a wide range of devices-iPhone, iPad, Android devices and PCs, among others. Magastore's comprehensive line-up comprises more than 250 magazine titles from approximately 100 publishing houses, and also has a top ranking on the iTunes App Store sales chart in Japan.
The Dentsu Way goes global
A bestseller in Japan since 2008, The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency, is now available in English.
