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AI Planners MAI & AICO

AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI).

AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI). Aiming to open up all-new possibilities for creativity in advertising, Dentsu jointly developed the tools together with a diverse range of producers at universities and members of other companies. Foremost among those involved in the joint development are Shizuoka University’s Kano Laboratory, which has built up a strong reputation in the field of AI.

AI Planners MAI & AICO are two systems that, together, provide creative support.

  1. AICO, short for AI Copywriter, is a system that uses AI to create copy. It can generate vast amounts of advertising copy at a single command.
  2. MAI, which stands for Marketing AI, is a system that collects metadata from television content and uses it to create strategic key words for marketing purposes.

Dentsu is currently developing both systems on a daily basis by integrating data and feedback from within and outside the company. We invite all those interested to try out and test the usefulness of MAI & AICO for product development, branding, and other related activities.

Note: AI Planners MAI & AICO are an original Dentsu development project.


Enquiries

Fukuda Hiroyuki, Onodera Riichiro
https://www.dentsu.co.jp/en/contactus/

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