Ideas

New

How Do Japanese People Really Feel About the Coronavirus Pandemic? Dentsu’s survey finds out.

(July 2020)

Sharing their homework and locations—teenage girls are always connecting with others

Analyzing the latest ways by which young people are using social media
(April 2020)

Exploring the most important components of business development as Dentsu teams up with international startups

Sports Tech Tokyo is a program that supports business startups involved in sport. As the program’s organizer, Dentsu is demonstrating a strong commitment at every stage of the activities, from overseeing business development to networking, testing and verifying, and finally, commercialization.
(January 2020)

Harnessing the Power of Anime as an Outstanding Marketing Solution

(March 2019)

New Signs of Married Couples Sharing Household Duties Equally—What Kind of People Are They?

(February 2019)

Dentsu’s Women Consumer Research Team (Gal Labo) Develops a New Tagging System for Marketing

Dentsu Gal Labo, a planning team to carry out consumer research on women has developed a system called #Women Tags.
(January 2019)

MEDIA LIFESTYLES SHED LIGHT ON HABITS

Dentsu’s Media Innovation Lab identified seven categories and 30 types of media users.
(Auguest 2018)

POLL : ARE ELDERLY SPOUSES SIMILAR?

The Video Research Human Research Center’s Aging Laboratory team designed a classification system for categorizing elderly people, whose ways of thinking and behaving are diverse and complex.
(Auguest 2018)

A Business Designer’s View

Part V: Role of Ideas, Logic in Designing the Future of Business
(June 2018)

A Business Designer’s View

Part IV: What should companies focus on now?
(April 2018)

Men, Women, and Satisfaction with Eating

Factors that drive levels of eating satisfaction are clearly different between men and women.
(April 2018)

A Business Designer’s View

Part III: Designer diversity reflects multifaceted challenges
(March 2018)

Food & Future

Japanese Teenagers Enjoying Food as Content
(February 2018)

A Business Designer’s View

Part II: Using Prototyping to Eliminate Uncertainty
(February 2018)

A Business Designer’s View

Part I: Creating a Future That Serves Us Well
(January 2018)

Dentsu Digital:Prototyping the Future

Data sciences and artificial intelligence (AI) are rapidly becoming vital components in communications planning.
Find out what Dentsu Digital's Innovation Director Masafumi Tanizawa is thinking.
(January 2018)

Dentsu Content Business Design Center

Content creation is not a new or secondary business at Dentsu. Rather, it is at the heart of Dentsu’s heritage and identity inside its Japan office and around the world.
(January 2018)

Data with a human touch Linking digital marketing and creativity

How can a human touch be incorporated in digital marketing?
(December 2017)

Smartphones + Diverse Interest = Teens’ Curve

Dentsu has launched a series of articles focusing on Japanese high school students who have a strong influence—teenfluencers (a portmanteau of teenage influencer).
(December 2017)

As a traditional medium now at the cutting edge, OOH is poised to create the future of marketing

Through the adoption of programmatic OOH advertising, we are beginning to witness the emergence of campaigns that achieve very strong results
(October 2017)

Everything from mass communication to love letters is possible in smartphone advertising

(September 2017)

Seed Creativity presented to the world in Cannes

(August 2017)

Suggestions for attracting foreign tourists based on results of the Dentsu Japan Brand Survey

(July 2017)

Visualizing Customer Emotions: A Mapping Technique

In this article, we discuss customer experience management solutions.
(July 2017)

Dentsu Live makes brand experiences personal

More and more marketers are looking to stronger personal and emotional connections with their customers.
(July 2017)

How Can Companies Win Japanese Consumers’ Hearts and Minds? —From “Consumer Trends 2017”—

(May 2017)

Who are Japanese Fathers?

These days, the shape of Japanese families is becoming much more diverse. In this context, a father whose partner also works is an extremely attractive marketing target.
(April 2017)

The ways people perceive luxury are changing

(November 2016)

Japan's E-Commerce Market: Fast Delivery, Low-Cost, Long Tail Goods Have Become the Norm

(October 2016)

Japanese teenagers' interest in watching video ads

(September 2016)

App as Customer Contact Point: Leveraging Reality

(September 2016)

Optimizing television commercial and online video advertisement planning

(July 2016)

Japanese People and Smartphones

Part III: By analyzing the phenomenon of "making oneself stand out or appear in a positive light on social media," we begin to see a simulacrum model of the information behavior of young people.
(July 2016)

CONNECTING WITH THE MASS AFFLUENT

Part IV: What Are the Key Points for Consumption among Affluent Women? The Keyword is "Individualized Attention."
(June 2016)

Japanese People and Smartphones

Part II: How will news media change?
(May 2016)

CONNECTING WITH THE MASS AFFLUENT

Part III: How to Communicate with Affluent Women
(May 2016)

CONNECTING WITH THE MASS AFFLUENT

Part II: Motivating Affluent Women
(April 2016)

CONNECTING WITH THE MASS AFFLUENT

Part I: Targeting Affluent Women
(March 2016)

Japanese People and Smartphones

How are Japanese people interacting with smartphones?
Find out in the report by Dentsu Innovation Institute and Video Research.
(February 2016)