Ideas
Sharing their homework and locations—teenage girls are always connecting with others
Analyzing the latest ways by which young people are using social media
(April 2020)
Exploring the most important components of business development as Dentsu teams up with international startups
Sports Tech Tokyo is a program that supports business startups involved in sport. As the program’s organizer, Dentsu is demonstrating a strong commitment at every stage of the activities, from overseeing business development to networking, testing and verifying, and finally, commercialization.
(January 2020)
Dentsu’s Women Consumer Research Team (Gal Labo) Develops a New Tagging System for Marketing
Dentsu Gal Labo, a planning team to carry out consumer research on women has developed a system called #Women Tags.
(January 2019)
MEDIA LIFESTYLES SHED LIGHT ON HABITS
Dentsu’s Media Innovation Lab identified seven categories and 30 types of media users.
(Auguest 2018)
POLL : ARE ELDERLY SPOUSES SIMILAR?
The Video Research Human Research Center’s Aging Laboratory team designed a classification system for categorizing elderly people,
whose ways of thinking and behaving are diverse and complex.
(Auguest 2018)
A Business Designer’s View
Part V: Role of Ideas, Logic in Designing the Future of Business
(June 2018)
A Business Designer’s View
Part IV: What should companies focus on now?
(April 2018)
Men, Women, and Satisfaction with Eating
Factors that drive levels of eating satisfaction are clearly different between men and women.
(April 2018)
A Business Designer’s View
Part III: Designer diversity reflects multifaceted challenges
(March 2018)
Food & Future
Japanese Teenagers Enjoying Food as Content
(February 2018)
A Business Designer’s View
Part II: Using Prototyping to Eliminate Uncertainty
(February 2018)
A Business Designer’s View
Part I: Creating a Future That Serves Us Well
(January 2018)
Dentsu Digital:Prototyping the Future
Data sciences and artificial intelligence (AI) are rapidly becoming vital components in communications planning.
Find out what Dentsu Digital's Innovation Director Masafumi Tanizawa is thinking.
(January 2018)
Dentsu Content Business Design Center
Content creation is not a new or secondary business at Dentsu. Rather, it is at the heart of Dentsu’s heritage and identity inside its Japan office and around the world.
(January 2018)
Data with a human touch Linking digital marketing and creativity
How can a human touch be incorporated in digital marketing?
(December 2017)
Smartphones + Diverse Interest = Teens’ Curve
Dentsu has launched a series of articles focusing on Japanese high school students who have a strong influence—teenfluencers (a portmanteau of teenage influencer).
(December 2017)
As a traditional medium now at the cutting edge, OOH is poised to create the future of marketing
Through the adoption of programmatic OOH advertising, we are beginning to witness the emergence of campaigns that achieve very strong results
(October 2017)
Seed Creativity presented to the world in Cannes
(August 2017)
Visualizing Customer Emotions: A Mapping Technique
In this article, we discuss customer experience management solutions.
(July 2017)
Dentsu Live makes brand experiences personal
More and more marketers are looking to stronger personal and emotional connections with their customers.
(July 2017)
Who are Japanese Fathers?
These days, the shape of Japanese families is becoming much more diverse. In this context, a father whose partner also works is an extremely attractive marketing target.
(April 2017)
The ways people perceive luxury are changing
(November 2016)
Japanese teenagers' interest in watching video ads
(September 2016)
App as Customer Contact Point: Leveraging Reality
(September 2016)
Japanese People and Smartphones
Part III: By analyzing the phenomenon of "making oneself stand out or appear in a positive light on social media," we begin to see a simulacrum model of the information behavior of young people.
(July 2016)
CONNECTING WITH THE MASS AFFLUENT
Part IV: What Are the Key Points for Consumption among Affluent Women? The Keyword is "Individualized Attention."
(June 2016)
Japanese People and Smartphones
Part II: How will news media change?
(May 2016)
CONNECTING WITH THE MASS AFFLUENT
Part III: How to Communicate with Affluent Women
(May 2016)
CONNECTING WITH THE MASS AFFLUENT
Part II: Motivating Affluent Women
(April 2016)
CONNECTING WITH THE MASS AFFLUENT
Part I: Targeting Affluent Women
(March 2016)
Japanese People and Smartphones
How are Japanese people interacting with smartphones?
Find out in the report by Dentsu Innovation Institute and Video Research.
(February 2016)