Dentsu Inc. (TSE 1st section: 4324; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen; hereinafter "the Company") today convened a meeting of its Board of Directors at which it resolved that the Company's all shares of common stock (35,016,000 shares) of Kakaku.com, Inc. (TSE 1st section: 2371; hereinafter "Kakaku.com") be transferred to KDDI Corporation (TSE 1st section: 9433) through an off-market over-the-counter transaction (hereinafter "the sale").

In May 2012, the Company entered a basic agreement to form a business alliance with Kakaku.com and correspondingly acquired a part of Kakaku.com shares held by Culture Convenience Club Co., Ltd., making Kakaku.com an affiliate company accounted for by the equity method.

1.Purpose of the Sale
The Company decided to sell the shares to enhance efficiencies of capital and assets, and to accommodate expected funding needs for domestic and international M&As in the future.

2.Summary of the company subject to the sale
(1) Trade name　　Kakaku.com, Inc.
(2) Address of head office　　Digital Gate Building, 3-5-7 Ebisu-Minami, Shibuya-ku, Tokyo
(3) Name and title of representative　　Shonosuke Hata, Representative Director and President
(4) Business　　Internet media business
(5) Stated capital　　916 million yen (as of March 31, 2018)
(6) Date of establishment　　December 1997

3.Summary of the buyer
(1) Trade name　　KDDI Corporation
(2) Address of head office　　2-3-2, Nishishinjuku, Sinjuku-ku, Tokyo
(3) Name and title of representative　　Makoto Takahashi, President and Representative Director
(4) Business　　Telecommunications business
(5) Stated capital　　141,852 million yen (as of March 31, 2018)
(6) Date of establishment　　June 1984

4.Number of shares held before the sale
Number of shares held by Dentsu Inc. before the sale, etc.
Common stock: 35,016,000 shares
- Shareholding ratio: 16.63%
- Number of voting rights: 350,160
- Voting rights ratio: 16.69%
Note 1: Voting rights ratio is calculated based on 2,097,953, Kakaku.com's total number of voting rights as of March 31,2018.
Note 2: Shareholding ratio and voting rights ratio are rounded off to two decimal places.

5.Schedule
Decision of the sale　　August 2, 2018
Execution of the sale　　August 3, 2018
Completion of the transfer　　August 8, 2018 (expected)

6.Outlook
The transfer price of the sale was determined at 2,264.87 yen per share, totaling roughly 79.3 billion yen. As a result of the sale, the Company expects to announce in its Q3 FY 2018 (July - September) consolidated financial statements (IFRS basis) that approximately 51.5 billion yen will be recorded as a gain on sale of shares of affiliates (affecting net income/loss before tax in the earnings statement). On a standalone basis (Japanese GAAP), the Company expects to record approximately 58.4 billion yen as an extraordinary gain.

Kakaku.com will now be excluded from the Company's affiliates accounted for by the equity method. However, the impact on the consolidated profit/loss due to the exclusion is expected to be minimal. In addition, the Company's executive officer serving as an outside board of directors of Kakaku.com will retire from the position upon the completion of the sale. We nevertheless believe that this will have little impact on business relationships between the two companies.

The consolidated financial forecast for FY2018 is currently being reevaluated to reflect the expected impact of the sale as well as other factors. Q2 FY2018 results will be announced on August 9 along with the revised consolidated financial forecast.

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