Utilizing AI
to enhance knowledge.
What is the essence of the “AI value” only dentsu Group companies in Japan can provide?
We believe it is the AI technology cultivated through the experiences, ideas, and skills of every employee working at dentsu Group companies in Japan.
This vast expanse of know-how has been embedded into our AI.
AI is the culmination of our creativity,
which will elevate it to a new dimension.
By working together with AI,
our own knowledge and capabilities
will undoubtedly also be propelled to new dimensions.
From client marketing and transformations,
to our assets and organizational structure,
all aspects of our business are advancing to the next stage.
Humans and AI engaging in collaboration and enhancing each other's knowledge will lead to a happier society.
We will pursue this ideal under our rallying cry, “AI for Growth.”
Thinking about AI is thinking about humans.
In this sense,
AI is another version of ourselves.
What is “AI for Growth”?
“AI for Growth” is the new strategic AI vision of dentsu Group companies in Japan. We will draw on the knowledge of all our employees to refine AI technologies, and, at the same time, apply these AI technologies to generate new knowledge for people. Through this continuous cycle, we will work to devise the optimal solutions for communities and their clients, and initiate changes that benefit everyone.
Our “AI for Growth” vision will serve as a basis for enhancing the Marketing for Growth services we provide for clients, and for bolstering our transformations in all kinds of ways.
Deploying AI across three levels, eight areas
Under our AI for Growth vision, we will deploy AI across the following three levels and eight areas of our operations and services.
1. Client services
(1) Marketing assistance
(2) Operational transformation support
(3) Product development
Dentsu Group companies in Japan will use AI to devise solutions for the diverse issues facing clients today. We will develop original products and services in partnership with our clients while offering marketing assistance, consulting, and support for a variety of operational transformations.
Case studies
2. AI assets
(4) Data infrastructure upgrades
(5) AI training programs
(6) Technical research and development
Dentsu Group companies in Japan are constantly working to refine and expand all the AI assets they have accumulated, including databases, technologies, and specialized human resources. For this purpose, we form partnerships with technological and educational institutions.
- Case studies
- News releases (Japanese language only):
- Commencement of joint research by Dentsu Inc., Dentsu Digital Inc., and the University of Tokyo’s AI Center on using AI to augment creativity and maximize the effectiveness of ad creatives.
- Presentation of joint research by Dentsu Inc., Dentsu Digital Inc., and the University of Tokyo’s AI Center on augmenting people’s creativity in collaboration with AI at a conference of the Japanese Society for Artificial Intelligence.
3. Corporate functions
(7) AI governance systems
(8) Organizational management
Dentsu Group companies in Japan are updating their systems and rules based on ethical considerations that are particularly relevant to today’s AI technologies and applying AI to make their organizations safer and more productive.
