Dentsu has promoted a Campaign to Deliver Picture Books as a community activity since 2018. The drive supports objectives of the Shanti Volunteer Association.
Stickers with translations in various languages are affixed over the text in picture books published in Japanese in Japan.
The books, which are popular across countries, cultures, and ages, are delivered to children in Asian countries whose literacy has been compromised as a result of conflict, poverty, or other reasons. Many of the children have never even seen a picture book.
Employees of dentsu Japan’s domestic Group companies who participate in the international cooperation drive by affixing the stickers at the same time learn about the conditions of children in Asian countries, as well as the significance of volunteering. In FY2023, a total of 200 dentsu Japan employees participated in the program.