At Dentsu, approximately 2,000 “business producers” work to contribute to the growth of our clients and to create a vibrant society.
What we do
Contribute to client growth and produce results
To contribute to our clients’ sustainable growth, we work alongside them on the front lines, creating value and driving results.
Plan and create businesses
We identify issues that need to be resolved and serve as the starting point for planning and executing businesses based on the future perspectives of our clients.
Connect people and build trust
We transcend all boundaries, both inside and outside the organization, and connect people with people, and organizations with organizations, through trust.
Combine possibilities to resolve problems
Without fear of failure, we connect people with knowledge both inside and outside the Group and combine all possibilities to generate solutions.
Lead teams and get things done
We lead teams responsibly, at times face conflicts without fear, and see work to completion as true partners.
Voices
Spreading smiles and joy through a consumer perspective
I never forget my perspective as an everyday consumer, and I always think about how people will feel and how society will react as I promote our projects. I feel rewarded when I see smiles on the faces of the people I work with and when I hear expressions of joy when our work reaches the wider world.
Shoko Araki/Business Producers Division 3
Becoming a starting point with a proactive attitude
I believe the best part of being a “business producer” is the discretion and freedom of our work. Under the fundamental premise of contributing to the growth of our clients (and Dentsu), there are no limits to the scope of what can be achieved. Being a starting point for Dentsu’s work is appealing because it offers great potential depending on one’s will and actions. That’s why I always strive to be proactive.
Kohei Hinokuma/Business Producers Division 8
Bringing out the magic in the team
I float like a butterfly among stakeholders with diverse objectives, maintaining my own axis even when I waver, harmonizing the whole, and guiding the work in the optimal direction. With the determination to give my all, believing that a “business producer” can change the outcome, I find it rewarding to bring out the magic in our highly specialized staff and create work that exceeds expectations.
Ataru Iwahashi/Business Producers Division 9
Reaching the goal together through dialogue and perseverance
I find it rewarding to map out a goal and the strategy to achieve it, and then work as a team with the client to see it through to the end. Along the way, we may encounter unexpected difficulties or difference in opinions, but the moment we share the results after repeated dialogue and trial and error, while remaining flexible and persistent, is the moment when I feel a sense of accomplishment and joy.
Yoko Arita/Business Producers Division, Chubu
The world is changing. Create the future
Good “business producers” understand the true essence of the challenges they face and tackle the work with sincerity. They know that every action they take have a ripple effect that can change the outcome.
Creating and driving a business is what creates the future and gives hope to the next generation. I believe that producing business is the ultimate form of creativity.
Shunsuke Takai/Startup Growth Partners
Ideas created together with colleagues lead to optimal solutions
When facing a client’s challenges, I exchange opinions with my colleagues to develop optimal solutions. Of course, I feel joy and a sense of accomplishment when my clients give me positive feedback and my ideas reach the public, but what I find most rewarding about producing business is the collaborative process of shaping ideas that I could not have come up with on my own.
Yukiko Katayama/Business Producers Division 3, Kansai
