Dentsu contributed significantly to the successful holding of Rugby World Cup 2019™, Japan in the autumn of that year. In April 2014, Dentsu was selected as the exclusive marketing agency of The Tokyo Organising Committee of the Olympic and Paralympic Games, and is providing support to sponsor companies covering a broad array of brand activation activities.
The Dentsu Group is also providing support services for Expo 2025 Osaka-Kansai, Japan. Through its involvement in such large-scale events—which give expression to people's hopes and dreams, and bring spectacle and excitement—the Group aims to communicate to the world the shape of present-day Japan.