Information Media Trends in Japan 2019
Dentsu Media Innovation Lab
Table of Contents
Preface
Overview of Japan’s Media Industries
Sector-Specific Statistics and Trends
- 1 Print
-
- Newspapers
- Books and Magazines
- 2 Broadcasting
-
- Public Broadcasting and Free-to-air Broadcasting (Terrestrial)
- Multi-Channel Platforms (Satellite, CATV, and IPTV)
- 3 Telecommunications
-
- Telecom Carriers and Internet
- Mobile Communications
- 4 Films and Videos
-
- Feature Films
- Videograms
- 5 Pop Culture
-
- Manga
- Animation
- Music
- 6 Games
-
- Console Games
- Arcade, Online, and Mobile Games
- 7 Online Services
-
- Online Distribution and Websites
- E-Commerce and Electronic Money
- 8 Advertising
-
- Advertising Expenditures
- Internet Advertising
- Appendix
-
- Macro Statistics
Information Media Trends in Japan 2018
Dentsu Media Innovation Lab
Table of Contents
Preface
Overview of Japan’s Media Industries
Sector-Specific Statistics and Trends
- 1 Print
-
- Newspapers
- Books and Magazines
- 2 Broadcasting
-
- Public Broadcasting and Free-to-air Broadcasting (Terrestrial)
- Multi-Channel Platforms (Satellite, CATV, and IPTV)
- 3 Telecommunications
-
- Telecom Carriers and Internet
- Mobile Communications
- 4 Films and Videos
-
- Feature Films
- Videograms
- 5 Pop Culture
-
- Manga
- Animation
- Music
- 6 Games
-
- Console Games
- Arcade, Online, and Mobile Games
- 7 Online Services
-
- Online Distribution and Websites
- E-Commerce and Electronic Money
- 8 Advertising
-
- Advertising Expenditures
- Internet Advertising
- Appendix
-
- Macro Statistics
Communicating: A Guide to PR in Japan
Dentsu Public Relations Inc.
Table of Contents
Part 1: Media in Japan
A comprehensive overview of Japan’s media landscape, from the continuing power and influence held by the domestic mainstream media, to negotiating Japan’s arcane press club system, key features of local social media usage.
Part 2: Communicating with Your Stakeholders
Specific approaches to identifying and communicating with the target audience, including research, internal communications, B-to-B and B-to-C strategies, investor relations, public affairs, corporate citizenship, crisis communications and advertising.
Glossary & Appendix
A collection of key Japanese terms, illuminating data on Japan, and useful contact information.
Product detail
Author : Dentsu Public Relations Inc.
Price : JPY3,500 (Excluding tax)
ISBN : 978-4-939028-50-2
Release Date : March 1, 2018
Release Date (Electronic edition) : April 25, 2018
Publisher：Wiley Publishing Japan
Information Media Trends in Japan 2017
Dentsu Innovation Institute
Table of Contents
Preface
Overview of Japan’s Media Industries
Sector-Specific Statistics and Trends
- 1 Print
-
- Newspapers
- Books and Magazines
- 2 Broadcasting
-
- Public Broadcasting and Free-to-air Broadcasting (Terrestrial)
- Multi-Channel Platforms (Satellite, CATV, and IPTV)
- 3 Telecommunications
-
- Telecom Carriers and Internet
- Mobile Communications
- 4 Films and Videos
-
- Feature Films
- Videograms
- 5 Pop Culture
-
- Manga
- Animation
- Music
- 6 Games
-
- Console Games
- Arcade, Online, and Mobile Games
- 7 Online Services
-
- Online Distribution and Websites
- E-Commerce and Electronic Money
- 8 Advertising
-
- Advertising Expenditures
- Internet Advertising
- Appendix
-
- Macro Statistics
Information Media Trends in Japan 2016
Dentsu Innovation Institute
TECHNIQUES OF WORDING
Takuya Isojima
Table of Contents
| Introduction | |
|---|---|
| Chapter 1 | Wording that does not communicate |
| Chapter 2 | Wording that has been carefully thought out |
| Chapter 3 | What does it mean to take your thought one step deeper? |
| Chapter 4 | The four doors that make your thoughts deeper |
| Chapter 5 | Wording to which the four doors give life |
| Chapter 6 | Deepening your thoughts even further |
| Chapter 7 | Things that interfere with the process of deepening your thoughts |
| Chapter 8 | Last thoughts before the conclusion |
| Conclusion | |
TECHNIQUES OF IMAGINATION
Keiichi Higuchi
Table of Contents
| Introduction | |
|---|---|
| Preface | The process of coming up with ideas |
| Chapter 1 | Techniques of understanding |
| Chapter 2 | Techniques of discovering |
| Chapter 3 | Techniques of conversion |
| Chapter 4 | Techniques of actualizing |
| Epilogue | More on technologies of detail |
![SHARED VISION [Kindle Edition]](/en/knowledgeanddata/publications/images/shared_vision.png)
SHARED VISION [Kindle Edition]
Shusaku Hirota
Table of Contents
Preface to the English Edition
| Introduction | |
|---|---|
| Chapter 1 | How Social Media Has Changed the Game A Game with a Special Magic |
| Chapter 2 | The Process of Connecting Consumers and Companies |
| Chapter 3 | Managing the conversation |
| Chapter 4 | From transmission to connection |
| Chapter 5 | The Future of the Individual and the Organization: Shared Vision as the Compass |
| Afterword and Acknowledgements | |
Download (Sample)
Download (Sample)
FOOTBALL NATION JAPAN
Hiroyuki Hamaguchi
Table of Contents
| Preface | Dentsu A Name that Runs through Football History |
|---|---|
| Chapter 1 | “Football is the Ultimate Media” A Game with a Special Magic |
| Chapter 2 | The Pioneer of a New Business: Football |
| Chapter 3 | The Dawning of the Japanese Football Business |
| Chapter 4 | ISL The Rise and Fall of a Sports Marketing Giant |
| Chapter 5 | Japan and Korea Co-Host The Long Road to the 2002 FIFA World Cup |
| Chapter 6 | The Culmination of the Rights Business The FIFA Club World Cup |
| Chapter 7 | Believing in Asia's Potential Setting up the East Asian Football Federation |
| Chapter 8 | Passion and Determination Who Dares, Wins |
The IDEA Textbook Guru-guru Thinking, Dentsu-style
So Yamada
Table of Contents
| Preface | Any IDEAs? |
|---|---|
| Chapter 1 | Assessing the Circumstances |
| Chapter 2 | The Philosophy behind Guru-guru Thinking |
| Chapter 3 | Feeling Mode – Take it in with an "Uh-huh" |
| Chapter 4 | Scattering Mode – Bear Solitude to Make it Work |
| Chapter 5 | Finding Mode – When the Imagination Clicks |
| Chapter 6 | Polishing Mode – Reconfigure Every Technology |
| Chapter 7 | Thus IDEAs Become Addictive |
| Chapter 8 | And Finally... Innovation |
| Commentary by Kenji Shiratsuchi | |
