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OPEN MEALS, Proponent of Super Futuristic Food Experiences, Produces Cyber Wagashi Formed by the Season, Created Using Weather Data

  • Business & Services

PDF (1,212 KB)

February 17, 2020

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi) announces that its internal cross-organizational food tech project OPEN MEALS, which has gained global reputation for futuristic concepts such as Sushi Teleportation and Sushi Singularity, has produced edible Cyber Wagashi (traditional Japanese confectionaries) created based on weather data as an initiative aimed at realizing the concept of super futuristic restaurants. These creations will be served for one month beginning on February 29th at THE MOON restaurant located at Roppongi Hills as part of the Media Ambition Tokyo* program.

Cyber Wagashi were developed using a proprietary algorithm based on weather data and formed shapes through the use of a 3D printer. Now that we can no longer sense the passage of the four seasons as we had in the past due to climate change and urban lifestyles, consumers will be able to see, eat and enjoy the Tokyo sky on any given day through wagashi that change in shape and color depending on the current windspeed, atmospheric pressure, temperature and other weather data.

Cyber Wagashi Creation


Weather data conversion algorithm


Cyber Wagashi Service Overview


Cyber Wagashi Joint Development Team Members

  • Kyoto University of Art & Design, Kyoto Traditional Culture Innovation Laboratory (KYOTO T5): Supervision of design using traditional crafts, coordination of Kyoto craftsmen
  • X-tech Management Co., Ltd.: Mediation and intercession of related organizations
  • Shiho Sakamoto (wagashi creator): Wagashi director
  • SAKURA internet Inc.: Data usage environment architecture
  • Shimadzu Business Systems Corporation: Weather data advisor, API provision
  • MUSASHI ENGINEERING, INC.: 3D printer (Food Innovation Machine)
  • Konel Inc.: Research, engineering, 3D print control, CG production, web production, video production


OPEN MEALS is a creative group that aims to convey the future of food experiences and create new food industries through research of the intersection between food, technology and art and joint creations with companies and universities across industries and domains. OPEN MEALS created a massive global sensation at South by Southwest (SXSW) in 2018 with the Sushi Teleportation food data transfer project, and again in 2019 with the Sushi Singularity super futuristic restaurant concept. OPEN MEALS plans to test the molding technology of 3D printers acquired from this Cyber Wagashi project, which will be used in the future for application in the Sushi Singularity project, while continuing to establish new technologies with various partners and realize entire concepts.

http://www.open-meals.com/cyberwagashi/index.html (Japanese only)

Sushi Singularity Restaurant Food Fabrication Machine (Image)


* Media Ambition Tokyo
A festival of technology art combining cutting-edge art, video, music, performances, talk shows and other elements presented at various locations, mainly Shibuya, Roppongi and Ueno, as well as other areas across Tokyo including Ebisu, Iidabashi, Daiba and Ochanomizu.



[Reference]
Images of Additional Cyber Wagashi (formed based on weather data taken from a specific day in the past)
Note: These will not be offered at The Moon

Contact

Contact:
Media-related enquiries:   Corporate Communications Division
E-mail: global.communications@dentsu.co.jp

Business-related enquiries: OPEN MEALS
Email: openmeals@dentsu.co.jp

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