AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI).
AI Planners MAI & AICO are creative support tools that generate ideas by serendipity using artificial intelligence (AI). Aiming to open up all-new possibilities for creativity in advertising, Dentsu jointly developed the tools together with a diverse range of producers at universities and members of other companies. Foremost among those involved in the joint development are Shizuoka University’s Kano Laboratory, which has built up a strong reputation in the field of AI.
AI Planners MAI & AICO are two systems that, together, provide creative support.
- AICO, short for AI Copywriter, is a system that uses AI to create copy. It can generate vast amounts of advertising copy at a single command.
- MAI, which stands for Marketing AI, is a system that collects metadata from television content and uses it to create strategic key words for marketing purposes.
Dentsu is currently developing both systems on a daily basis by integrating data and feedback from within and outside the company. We invite all those interested to try out and test the usefulness of MAI & AICO for product development, branding, and other related activities.
Note: AI Planners MAI & AICO are an original Dentsu development project.
Fukuda Hiroyuki, Onodera Riichiro