Environment

We aim to drive sustainable growth for dentsu Group, our clients, and society. For this growth to be truly sustainable, we must accelerate the transition to a low-carbon future to mitigate the impacts of climate change. Dentsu Group has therefore committed to achieve net-zero GHG emissions across the value chain by 2040.

To achieve net zero by 2040, we will prioritize emissions reduction activities before neutralizing the remaining emissions (<10%) through credible and verifiable GHG removal projects.

Our near- and long-term science-based GHG emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) as conforming with the SBTi Corporate Net Zero Standard.

At Dentsu, environmental managers promote Company-wide environmental initiatives. CSR promotion committee members advance environmental activities at respective Dentsu divisions. In 2005, we adopted the Dentsu Group Eco Program and acquired ISO 14001 certification.
Furthermore, at each dentsu Group company in Japan, board members in charge of the Eco Program, environmental managers, supervisors, and promotion committee members are appointed to advance environmental activities. Integrated Group certification that included dentsu Group companies in Japan was acquired in 2006. As of January 2025, Dentsu and 17 Japan-based Group companies hold this certification.

In October 2022, Dentsu declared to the Minister of the Environment its Eco-First Commitment (Revised), which aims to realize a sustainable society on a global scale by prioritizing the following three focus areas.

1. The promotion of environmental conservation through the raising of awareness and relevant communication.
2. The transition to a decarbonized society by pursuing the reduction of adverse environmental impacts.
3. The dissemination of information and expansion of awareness, while working to resolve environmental conservation-related issues.

Each year, dentsu Japan solicits SDG-related slogans from employees and their families at each Group company. Ideas considered outstanding are selected and awarded prizes.
In 2025, a total of 3,998 entries were received (3,317 from employees and 681 from family members). In addition, for Human Rights slogans, a total of 5,380 entries were received (4,588 from employees and 792 from family members).

In 2021, dentsu Japan produced the in-house New Business Travel Handbook, to encourage each employee to carefully consider and then select the most appropriate form of business travel from a carbon-neutral perspective.
In response to demand for new ways of working, the Company continues to seek greater employee awareness by offering plans and creating checklists to help staff select the most appropriate means of transportation.
Dentsu measures and discloses the amount of copy paper each division uses in its Company-wide bid to promote a paperless office environment. Further, to reduce employee transportation usage and heating- and cooling-related energy consumption, we are working to reduce GHG emissions by encouraging remote work and online meetings as well as promoting Cool Biz and Warm Biz.

Dentsu regularly provides environmental education and training content so that all employees can enhance their environmental awareness and acquire the requisite knowledge.
We promote employee training on environmental communications, reducing our environmental impact, and tackling environmental issues.

Dentsu actively encourages its employees to take the Certification Test for Environmental Specialists (Eco Test), sponsored by the Tokyo Chamber of Commerce and Industry, and has done so since the test was the first offered in 2006. The goal is to equip our employees with a broad range of environmental knowledge. More recently, Dentsu has recommended that employees take the Environmental Kaorista Test, an online public certification exam, since 2021, as well as the Sustainability Management Certification since 2022.

At Dentsu, we refer to waste collection points on each floor of our offices as Eco-counters. There, we post rules for waste separation and charts to guide staff in the sorting of items for recycling.
The rules for disposing of in-house waste include detailed color-coding to indicate how it should be separated into recyclable, non-recyclable, and hazardous materials (including batteries and cutter blades).