The Advertising Elementary School was started in 2006 as a project to foster children’s communication skills. Based on this program’s approach, as part of our social contribution activities amid global changes brought about by COVID-19 in 2020, Dentsu developed a program to find new meaning within changing surroundings.
In the form of a dramatized television commercial, in addition to fostering group problem identification and solving abilities emphasized using conventional teaching materials, the program has been adapted to multiple educational settings to bring out children’s natural resilience.
Moreover, the program flexibly adapts to changes in the educational environment as a new daily learning support program, which includes remote lesson, advice, and online joint lessons at multiple schools.
