Dentsu Inc. hereby declares that it will prioritize the following initiatives in order to build new partnerships by promoting collaboration and pursuing mutual prosperity with our supply‑chain partners and with all businesses engaged in creating value.
1. Mutual prosperity across the entire supply chain and new collaborations that transcend scale and corporate affiliations
By engaging not only our direct business partners but also those in the deeper tiers of the supply chain, we will endeavor to enhance added value across the entire supply chain, while pursuing mutual prosperity with our partners through collaborations that transcend existing business relationships, company scale, and other such boundaries.
| (Specific initiatives) | |
| ・ | We make an electronic ordering system available to our business partners, aiming to reduce their administrative burden by simplifying transaction procedures. |
2. Compliance with “Promotion Standards”
We will comply with desirable transaction practices between commissioning businesses and small and medium-sized subcontracting businesses (“Promotion Standards” pursuant to the Act on the Promotion of Subcontracting Small and Medium-sized Enterprises), which encompass improvements to ordering methods, pricing determination methods, payment methods, and transaction terms relating to molds and dies, as well as the protection of intellectual property and the promotion of fair and proper transactions. Accordingly, we will proactively work to rectify any transaction or commercial practices that impede the building of partnerships with our business partners.
3. Others (optional)
Seeking to realize mutual prosperity across the entire supply chain in which our company is involved, we will promote the adoption of this Partnership Building Declaration throughout the supply chain, beginning with our direct business partners.
March 15, 2023
(Updated on April 1, 2026 following change to representative and to registered details)
This declaration is made based on a full understanding of the details of “Promotion Standards” as set forth in the Act on the Promotion of Subcontracting Small and Medium-sized Enterprises.
DENTSU INC. Chisato Matsumoto,
Representative Director, President & CEO
