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Business Domains

Business Domains & Strengths

The Dentsu Group, with the communications domain at its core, is engaged in a wide range of business activities. From management and operating solutions to the implementation of marketing and communications strategies for advertisers as well as media and content holders, the Group has earned a top-class reputation. Its presence in the advertising communications industry is unrivalled thanks to the level of quality in each service category as well as what Dentsu calls “Integrated Communication Design,” which combines individual services into a tangible format.

Ranking Agency Group Revenue (Millions of U.S. dollars)
1 WPP $16,893
2 Omnicom Group 14,954
3 Publicis Groupe 12,320
4 Accenture's Accenture Interactive 10,287
5 Interpublic Group of Cos. 10,221
6 Dentsu Group* 9,605
7 Deloitte's Deloitte Digital 7,862
8 PwC's PwC Digital Services 6,690
9 IBM Corp.'s IBM iX* 5,595
10 BlueFocus Communication Group 4,071

Source: Ad Age Datacenter (Agency Report 2020).
Asterisk indicates Ad Age Datacenter estimate.



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