THE HISTORY OF DENTSU

Defining moments in the Group's growth trajectory

• 

  1901–

  Dentsu's History Begins in 1901,
  at the Dawn of the Twentieth Century

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  1947–

  Hideo Yoshida—Japanese Advertising's Great Modernizer—
  and the Start of Commercial Broadcasting in Japan

• 

  1964–

  A Decade of Milestones;
  Dentsu Becomes the World's Largest Advertising Agency

• 

  1978–

  From an Advertising Company to a Communications Company

• 

  1998–

  A Tectonic Shift Begins;
  Future Strategy Launched for a 21st-Century Dentsu

• 

  2001–

  Dentsu's Centenary and Stock Market Listing

• 

  2008–

  Realizing "Good Innovation."
  through Integrated Communication Design

• 

  2013–

  Dentsu Establishes a New Global Operating Unit,
  Dentsu Aegis Network Ltd.

• 

  2019–

  Involvement in Large-scale Events that Give Expression to People's Hopes and Dreams and Bring Excitement

• 

  2020–

  Moving to a Pure Holding Company Structure