Knowledge & DataDentsu Research, Survey Data and Publications

Advertising Expenditures

Advertising Expenditures in Japan

Dentsu's annual report on advertising expenditures in Japan is an estimate of advertising spending in Japan during the calendar year (January to December), representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the Internet and promotional media categories.

Global Ad Spend Forecasts

Global Ad Spend Forecasts, based on the data received from 59 markets across the Americas, Asia Pacific and EMEA.
The semi-annual report is compiled by Dentsu International.

Books and Other Publications

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