This project takes into consideration visibility by applying a universal design to content produced for digital signage.

Today, corporations and local governments provide information to vast numbers of people. But it is open to question whether the facts are effectively and clearly expressed when displayed, and easy for people to understand. Increasingly, the importance of digital signage visibility is being recognized, as demand for it grows in urban centers and on the part of public transportation systems. Dentsu has responded quickly to these emerging trends with Signage for Everyone, a project developed by the Dentsu Diversity Lab, a cross-departmental team, and the Dentsu Out-of-Home (OOH) Division, which handles digital signage media.

Note: Signage for Everyone is an original Dentsu development project.


Kenji Ueda / Kei Hamada (Dentsu)