In cooperation with NGOs, NPOs, and other organizations, we promote various community activities, employee social contribution activities, and other measures.
In terms of our community activities, we implement the Campaign to Deliver Picture Books, which involves affixing translation stickers in various languages to picture books published in Japan that have been cherished across countries, cultures, and generations, delivering them to children in Asia who cannot read or write due to conflict or poverty and have never experienced picture books. We also support the Furugi de Vaccine initiative, which provides vaccines to children in developing countries through the collection and donation of pre-owned clothing. We also conduct the Cosmetics Upcycling Project, which collects unwanted cosmetics and repurposes them into crayons and other products, as well as the Wood Utilization Project, where participants learn about domestic timber and the importance of maintaining a proper cycle of "felling, using, planting, and cultivating." Through this initiative, we create educational puzzles from domestically sourced timber and donate them to children.
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Providing vaccines to children in developing countries through Furugi de Vaccine -
Cosmetics Upcycling Project to collect unwanted cosmetics for repurposing
In terms of contributions to social development, capitalizing on our strengths in communication, we are helping to enhance the communication skills of NPOs working to resolve social and community issues by offering the Communication Tips program.
Communication Tips is a program jointly developed by Dentsu and members of non-profits who came together to create the NPO Public Relations Skills Improvement Committee. Lecturers, mainly creative employees of Dentsu, collaborate with the Japan NPO Center to regularly hold seminars and workshops across the country. With the goal of expanding NPO activities through "effective communication," the program has held more than 150 seminars in the course of 20 years, reaching over 5,700 participants to date.
Moreover, Dentsu's communication-related experience and specialized know-how have been compiled in "Communication Tips" booklets and videos. These enable anyone to easily understand and use the communication tips, with the videos also available on YouTube.
Click here for more details about Communication Tips. Japan NPO Center
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Project teams supporting stakeholder SDG initiatives.
Dentsu Team SDGs - Sustainability - DENTSU INC. -
Meet the team of experts who provide ideas and solutions to help face the challenges of diversity.
Dentsu Diversity Lab - Sustainability - DENTSU INC.
Click here for information about dentsu Japan's activities.
dentsu Japan | 2030 Value Creation Strategy
